From Just Surviving To Totally Thriving
Our signature course will help you become the thriving business owner you deserve to be. We'll show you how to maximise your profit margins so you can make more money (without having to make more sales) and become permanently profitable!
Enrol Now
Overcome your cashflow challenges by reverse engineering your business to create your dream lifestyle.
If you've landed on this page, there are a few things we already know about you.Â
We know that you're struggling with cashflow, feeling overwhelmed by unpredictable profits, and constantly searching for a solution to achieve financial stability. You've tried various strategies, but you've only felt more and more frustrated with each attempt.
You work hard day in and day out, but your profits never seem to reflect your efforts. You've tried different pricing strategies and cost-cutting measures, but you just end up feeling even more discouraged.Â
Well, my friend, you're finally in the right place.Â
And no, this isn't just another course with a heap of ideas but no actionable steps!
NICE TO MEET YOU
We're Vanessa & Ian
Ian Senior is a Chartered Accountant, CFO and Profit First Professional with 30+ years experience and Vanessa Layton is an award winning ecommerce business owner with nearly 20 years experience.
We know where you're at because we've been there ourselves.Â
“My ecommerce store had 7 figure sales, but I was making no money plus I was working crazy hours around our young kids. I’m married to an accountant but still didn’t understand my numbers. Ian would explain it all to me, but I still didn’t get it. And he didn't get why I didn't get it!
I was burnt out and overwhelmed and I knew something had to change. Through trial and error, together we worked out why I'd been struggling with the numbers. We found the system we needed, and we worked out how to turn my business around. Finally! I was working less hours, with fewer staff and making more money than ever before, without needing to increase my sales at all.”
Does this sound familiar?Â
- You have sales coming in but you always seem to be juggling finances to pay the bills
- You never seem to be able to pay yourself a proper salary
- You want to grow your business and your profit
- You want to create a business that supports your lifestyle, instead of dominating your life
It's not your fault - I know you've tried ...
The reality is that most business owners are never taught financial literacy, so you continue to struggle, and it’s not a lack of effort on your part …
You’ve tried spreadsheets and budgets, but you just end up confused
You’ve tried getting more sales, but there's still not enough profit
You’ve tried working harder, but you’re already exhausted
Your "dream" business is so stressful it's taking over your life
THERE IS HOPE
Introducing the Permanently Profitable Course
Learn the proven system to master your business finances and use it to:
- Stop being the hardest working, lowest paid employee.
- Grow your business and do it profitably.
- Drive down debt and save yourself years of interest.
- Manage your cashflow in as little as half an hour a week.
- Use your business to support the lifestyle you’ve always dreamed of.
Yes, It Really Is Possible!
In our Permanently Profitable course, you’ll learn how to finally take control of your financial future.
ENROL NOW
“The process is simple, it requires discipline, but is incredibly rewarding. Setting up additional bank accounts can be daunting but is easy and encourages accountability. ”
-Â R Bailey
"Our cashflow and growth trajectory for our 17 year old business has improved out of sight. Thank you!"
- Pete McCarthy
"This has really helped me understand my financials and set me on a path to increase my profitability. I'm already seeing more money in my pocket."
- Lester Dale
In The Next 12 Weeks, You Could…
- Have a step by step plan to getting yourself to financial freedom
- Make every sale profitable
- Start to pay yourself what you’re really worth
The right tools and systems will make this possible. And we'll give you them all, step by step, in our Permanently Profitable course.
Walk away knowing not only how to manage your business cash flow, but how to engineer your business to create your dream lifestyle.
What's Included In The Course ...
MODULE 0
Mindset & Creating Good Habits
(Valued at $297)
Winning with money is 80% behaviour and only 20% knowledge. In this module, you'll discover:
- How to hack your habits to create change
- Why it's not your fault that controlling your cash flow seems so hard
- The psychology behind the system and how it works with your natural behaviour
You’ll finish this module knowing that you're set up for success (even if numbers are not your thing and spreadsheets scare you!).
MODULE 1
Cashflow Crisis
(Valued at $1497)
So stressed by your cash situation that you're worried your business might not make it? In this module, you’ll discover:
- How to go from panic to plan (even if you're worried you can't pay staff or suppliers right now)
- How to speed up money coming in
- How to slow down money going out
You’ll finish this module with an actionable plan to get you through the crisis, so you can work on the long term health of your business.Â
MODULE 2
Get Set Up
(Valued at $497)
The secret sauce to getting clarity on your cash flow! In this module, you’ll discover:
- The five basic bank accounts every business needs
- Which banks, the best accounts and how to save $$$ on international payments
- Why your bookkeeper will love you (not hate you) for this!
MODULE 3
Getting From Here to There
(Valued at $1997)
In this module, you'll discover:
- How to reverse engineer your business so that you can live your dream lifestyle
- The exact process for creating your customised financial planÂ
- The step by step roadmap to get you where you want to be
MODULE 4
Establishing a Rhythm
(Valued at $997)
In this module, you’ll discover:
- How to get everything working and keep taking action (even though this feels like the hardest part)
- How to keep yourself on track despite the bumps along the way
- The simple steps to put your cash management on autopilot so that you can manage your money in less than 30 minutes a week
MODULE 5
Making Changes to Your Business
(Valued at $1597)
In this module you'll learn how to make more money without working any harder. You’ll learn:
- How to cut expenses easily so that you're spending as little as possible without harming your business
- How to raise your prices and make as much profit as possible without losing clients
- How to clone your best and most profitable clients
You’ll finish this module with more money in your pocket - guaranteed!
MODULE 6
Becoming Debt Free
(Valued at $997)
In this module you'll discover:
- The step by step process for driving down debt and stop yourself accumulating more
- How to create a debt snowball (without needing a maths degree)
- The fastest way to pay off your debt and reduce interest payments, so that you can be debt free years ahead of what you thought possible.Â
MODULE 7
Review & Adjust
(Valued at $1297)
In this module, you'll discover:
- Why turning your new-found cash competence into unshakeable cash confidence is a skill for life, not just business
- The easy way to review your expenses regularly
- The simple process for consistently growing your income
- The system for increasing profit as well as your salary
You’ll finish this module knowing how to hit your financial goals in the shortest possible time.Â
MODULE 8
Advanced Profit First
(Valued at $1597)
In this module, you'll discover:
- The advanced cash management techniques that will have you managing your money like a pro
- When you can afford large investments or a new hire
- The top 10 money mistakes business owners make, and how to avoid them
You’ll finish this course with more money in your pocket – guaranteed. You’ll have more time, less stress, and you’ll be well on your way to creating your dream business, and living your dream lifestyle.
DON'T FORGET THE BONUSES!
You also get access to ...
Weekly Group Calls
(Valued at $1,997)
Small group weekly Q&A calls to support you (plus all recordings).
Private Community
(Valued at $1,097)
A place to ask questions, get peer support and the accountability you need.
All the Templates
(Valued at $497)
All the spreadsheets, checklists & templates you need to implement the system easily.
Bonus Training
(Valued at $997)
Get back hours in your week with the TiME Tool; get laser focused with the Focus Tool; and more
Lifetime Course Access
(Valued at $10,773)
Access the course anytime, as often as you want for the lifetime of the course.
1:1 Strategy Call
(Valued at $297)
Get a free 30 minute personalised strategy call with either Ian or Vanessa.
This Course Is For You If...
- You have sales coming in but you always seem to be juggling finances to pay bills
- You never seem to be able to pay yourself a proper salary
- You want to grow your business and your profit
- You want to create a business that supports your lifestyle, instead of dominating your life
- You're ready to take action
Watch your profit and your business grow by doing what comes naturally for you. We’ll show you the simple system that works with human psychology.
YES, I WANT IN!GET STARTED TODAY!
Permanently Profitable Course
30 DAY MONEY-BACK GUARANTEE
We’re so confident that the system will work for you, that if you take action and implement Profit First in your business, but don't see any results within 30 days, we'll give you your money back - guaranteed.